5+
homepage directions
Multiple homepage concepts helped identify the visual direction that matched the client's audience and premium Dubai positioning.
Case study · Real estate web design
Dubai real estate website design for a premium property agency.
99 Francs redesigned an existing real estate website for the Dubai market, creating a more modern, recognizable and useful digital experience for property discovery.
ClientDubai real estate agency
IndustryReal estate
ServicesWeb design, UI/UX design, visual identity
Timeline2 weeks
FocusHomepage, catalog, listing pages
Product context
A property website has to create aspiration and help people compare quickly.
The new direction combined Dubai investment cues, a strong search entry point, property cards and a calmer information structure for high-value listings.
Direct answer
This real estate website redesign made the agency feel more premium while keeping property search and listing evaluation practical.
The work focused on a new visual identity, a more expressive homepage, property catalog design and detailed listing pages for buyers comparing Dubai real estate.
Outcome
A sharper real estate website system for search, trust and high-value listings.
The redesign gives visitors a stronger first impression, clearer catalog browsing and more useful property pages without losing the original website function.
3
core page types
The redesign covered the homepage, property catalog and detailed property listing pages.
2
week redesign sprint
The project moved from visual exploration to a polished real estate website system in a short, focused sprint.
Challenge
The existing website worked, but it did not match the ambition of the Dubai property market.
The client needed a modern real estate website that felt more recognizable, presented the agency with confidence and still helped visitors search, browse and evaluate property listings.
The homepage had to sell Dubai before it sold a listing
The first screen uses a strong investment message, city imagery and search entry points so visitors understand the market, offer and next action quickly.
The catalog needed density without feeling like a database
Property cards, filtering and image-led layouts keep a large number of listings browsable while preserving a premium real estate tone.
Detail pages needed trust, not only photos
The property page structure supports decision-making with clear information hierarchy, readable details and enough visual space for high-value assets.
Homepage
The homepage became a premium entry point into Dubai property search.
We used a stronger hero, market-specific imagery, direct search controls and curated property cards to make the website feel more immediate and trustworthy.
Process
From outdated real estate website to modern property discovery system.
The process followed the same structure we use for web design services: audit the current experience, explore positioning, design the core page system and prepare a scalable visual direction.
Audit the existing real estate website
We reviewed the old website structure, property search experience, visual identity, content priorities and the way visitors evaluated listings.
Explore premium visual directions
The team created several homepage options to find the balance between modern aesthetics, Dubai market expectations and practical property search.
Design the property discovery flow
We redesigned the homepage, catalog and property pages so visitors could move from inspiration to detailed property evaluation.
Package the website system
The final design direction gave the client a recognizable website surface that could scale across listings, marketing content and future pages.
Catalog and listings
Property browsing needed to handle many options without losing visual trust.
We redesigned the catalog and property-detail direction so users could compare many properties, then open a listing with enough context to keep evaluating.
Website system
A visual direction built around investment, city context and premium inventory.
The website design uses stronger contrasts, editorial real estate imagery and clear interface elements so the agency can feel premium without becoming hard to use.
Designer comment
In two weeks, the website moved toward a better balance between modern aesthetics and practical property-search functionality.
Alexander Vinokurov · CEO 99F, Art Director
Web design services
Need a real estate website that builds trust before visitors compare the next listing?
Homepage · Catalog · Listings · Visual identity · Conversion UX
Explore web design→Case study FAQ
Questions about the Dubai real estate website redesign.
99 Francs redesigned the real estate website experience, including the homepage, visual identity direction, property catalog and detailed property listing pages.
The main goal was to modernize the existing website, make the agency more recognizable and keep the website useful for property search in Dubai.
The project included web design, UI/UX design, visual identity exploration, homepage design, catalog design and property page design. See the related web design services.
Yes. 99 Francs can redesign an existing real estate website, improve positioning, rebuild the homepage, organize listings and make the website feel more premium and easier to use.