1
- Client
- Petly
- Product
- Smart pet collar companion app
- Service
- Mobile app design services
- Industry
- E-services and lifestyle
- Services
- Mobile app designUX/UI design
- Focus
- DashboardGPShealth alertssensors
Petly mobile app design for a smart pet collar startup.
99 Francs designed the user interface and user experience for a mobile app that works with a smart pet collar, helping owners understand location, health signals, camera input and notifications from the device.

This mobile app design project made smart-collar data easier for pet owners to read, trust and act on.
The design focused on an easy dashboard, real-time collar sensor data, GPS tracking, camera access and alerts for pet temperature, mood and location changes.
A connected pet product needs calm data, fast alerts and emotional warmth.
The interface translates smart-collar functions into owner-friendly screens for daily monitoring, location awareness and timely action.
A companion app that turns a feature-rich collar into a clear owner experience.
Petly needed to combine useful device capabilities with a mobile experience that feels simple, reassuring and easy to navigate during everyday use.
4
device signals
24/7
owner awareness
Rich device functionality had to become a mobile interface owners could understand immediately.
The smart collar included a camera, GPS and multiple sensors. The app needed to display real-time data clearly and help owners respond to pet well-being and location changes without digging through technical screens.
Sensor data needed human language
Location needed permanent visibility
Notifications had to build confidence
The dashboard makes the collar's live data readable at a glance.
We designed the main app surface so pet owners can access and interpret data from the collar without needing to understand the underlying sensor system.

From smart collar functions to an owner-friendly mobile product.
The process followed the same structure we use for mobile app design services: understand device capabilities, audit competing patterns, define the dashboard and design alerts for real user decisions.
Analyze smart collar use cases
Business analysts and UX designers reviewed competitor products, device capabilities and owner expectations for pet monitoring.
Define the dashboard hierarchy
The dashboard was designed so pet owners can read the most important sensor data without interpreting technical device output.
Design location and health alerts
GPS, temperature, mood and geolocation changes were shaped into notifications that feel urgent when needed and calm when routine.
Balance utility with emotion
The UI needed to be easy to use, but also warm enough for a pet product where owners are emotionally invested in the experience.
GPS, mood and temperature alerts had to become clear owner actions.
The notification system informs users about pet temperature, mood and location changes, helping them take timely action when the collar reports something new.
The challenge was to combine rich device functionality with an app that stays easy to use and still feels fascinating.
Alexander Vinokurov · CEO 99F, Art Director
Need a companion app that makes connected-device data simple for real users?
Questions about the Petly mobile app design project.
The project included mobile app UX/UI design, competitor analysis, dashboard design, sensor data interface design, notification flow design and smart-device companion app design. See the related mobile app design services.






