Petly Mobile App

Industry: Startup
Our Role
Art Direction
User Experience
User Interface
Mobile App Design
The Challenge
The main goal of the project was to design User Interface and think over User Experience for Mobile App, which interacts with Smart Pet Collar. It was a startup on Kickstarter.
The belt has plenty of interesting functions, such as a camera embedded into the belt, GPS and other sensors, notifications about pet's temperature, mood and distance from a preassigned geolocation.
While developing the project our business analytics and UX designers had analysed 9 competitors. We've created incredibly convenient and eye-catching dashboard, user-friendly navigation, so even a child can use our app.
In spite of this, our specialists gave some useful advice to clients according to additional ways of monetisation. This helped to create the Order item in the menu using which the pet owner can order additional services, products, accessories and insurance, as well as call the nearest vet in case of emergency.
99F Team designers's comment
99F Team designers's comment
It was a great challenge to combine rich functionality of the device with easy-to-use and at the same time fascinating mobile app. It's always very pleasant to work with such start-ups, because the client is passionate about his product, and we, in our turn, also dive into the project, trying to make it as cool as possible.
Here are some figures about this project




UX Designers


UI Designer


hours of hard work