3
click content flow
The product experience was shaped around fast video transcription and bullet-point content creation.
Case study · SaaS product design
Willowrid product design for video transcription and faster content creation.
99 Francs designed a web SaaS platform and mobile application that helps users transcribe videos, generate bullet-pointed content and manage the workflow in a few clear steps.
ClientWillowrid
IndustrySaaS, e-services, lifestyle
ServicesUI/UX design, mobile app design, web design, identity
ProductVideo transcription SaaS
FocusMVP platform, mobile app, brand identity
Product context
A transcription MVP had to make a technical process feel quick and manageable.
The interface keeps upload, processing, usage limits, subscription details and support access visible without distracting from the main content workflow.
Direct answer
This SaaS product design project turned Willowrid into a clearer MVP for uploading, transcribing and repurposing video content.
The work combined interface design and identity: logo, colors, dashboard structure, mobile flow and transcript results were shaped as one product system.
Outcome
A focused transcription workspace for creators who need speed and clarity.
Willowrid helps users move from raw video to usable written content, so every screen had to support progress, confidence and easy reuse.
2
platform surfaces
The project covered a web SaaS platform and mobile application experience for the same core workflow.
1
brand system
Logo, colors and product UI were designed together so the MVP could feel memorable from day one.
Challenge
The product needed an intuitive MVP interface and a memorable identity at the same time.
Willowrid needed a user-friendly interface for video transcription and a brand system that could make the service feel distinctive, not like another generic utility dashboard.
The MVP needed to feel simple before it felt powerful
Video transcription can become complex quickly. The interface emphasizes the shortest path to upload, process and reuse content.
Processing status became a core UX object
Users need confidence while files move through transcription. Status visibility, available materials and usage limits stay close to the main workflow.
Generated content had to be reusable immediately
The transcript page supports summaries, playback navigation and still frames so users can turn raw video into article-ready material faster.
SaaS UX/UI
The dashboard makes current materials, usage and upload actions easy to find.
Users can check downloaded materials, processing status, available minutes, subscription information and help resources from one compact workspace.
Process
From transcription task to complete SaaS product and brand surface.
The process followed a product-design sprint: define the MVP workflow, build the dashboard, design result states and connect the experience to a distinctive identity.
Shape the MVP workflow
We defined the core jobs around uploading videos, tracking processing status, viewing transcription materials and generating quick summaries.
Design the SaaS interface
The dashboard gives users access to downloaded materials, upload actions, usage minutes, subscription details and support resources.
Build the transcript experience
The results page supports full transcript reading, summary requests, section navigation, playback context and still-frame extraction for content creation.
Create the identity
Alongside the interface, we developed a logo, brand colors and visual tone that helped the transcription tool feel distinct and easy to remember.
Transcript results
The results page turns long video material into navigable, reusable content.
Users can read the full transcription, request a quick summary, return to specific video sections for playback and use generated still frames in articles.
Product system
Web and mobile screens share one workflow, brand and interaction language.
The visual direction keeps the product recognizable across SaaS dashboard screens, mobile views, upload states and generated-content pages.
Designer comment
We created a seamless experience that helps users transcribe videos and generate bullet-pointed content with simplicity, speed and product clarity.
Alexander Vinokurov · CEO 99F, Art Director
Product design services
Need a SaaS product that makes a complex workflow feel obvious from the first upload?
SaaS UX · MVP design · Mobile UI · Identity · Product handoff
Explore product design→Case study FAQ
Questions about the Willowrid SaaS product design project.
99 Francs designed the Willowrid SaaS product experience, including the web platform, mobile app direction, video upload flow, transcript results page and brand identity.
Willowrid is a video transcription SaaS platform that helps users transcribe videos and create engaging bullet-pointed content in a short workflow.
The project included product design, UI/UX design, SaaS platform design, mobile app design, web design, identity design, logo creation and visual direction. See the related product design services.
Yes. 99 Francs can design MVP SaaS products together with identity, logo, color system, core workflows, dashboards, mobile screens and developer-ready interface handoff.