Logo and mark rules
Primary and variation usage, clear-space, minimum size, placement, backgrounds and the do-and-don't examples that prevent misuse.
Service · Brand Guidelines
A brandbook your whole team can actually use.
99 Francs builds practical brand guidelines — logo rules, color, type, layout, imagery and a ready asset library — so your brand stays consistent everywhere. Projects start from $2,500.
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Direct answer
A brandbook is the practical system that keeps a brand consistent — logo rules, color, typography, layout, imagery and ready-to-use assets in one place.
Good guidelines are not a decorative PDF nobody opens. We document the decisions a team makes every week — how the logo is used, which colors and fonts apply where, how layouts and imagery work — and ship the assets and templates so designers, developers and marketers stay on-brand without asking.
What's inside
Everything your team needs to stay on-brand.
A brandbook from 99 Francs covers the core system and the practical assets — so consistency does not depend on one person remembering the rules.
Color and typography
Full palette with values for screen and print, type system, hierarchy, weights, sizing and pairing rules across surfaces.
Layout, imagery and tone
Grid and spacing principles, photography and illustration direction, iconography and a short note on voice where useful.
Asset library and templates
Exported logos, color tokens, fonts and starter templates (deck, social, document) so the brand is usable on day one.
Best fit
Use brand guidelines when consistency keeps slipping as the team grows.
Every designer interprets the brand differently
Guidelines turn taste and memory into documented rules, so output stays consistent across people and agencies.
You just finished an identity and need it documented
We package the new logo, color and type into a usable brandbook with the rules and assets to apply it.
Marketing and product look like two companies
Shared rules, tokens and templates align ads, decks, the website and the product under one system.
You onboard freelancers and partners often
A clear brandbook lets external teams ship on-brand work without a long handover every time.
Process
From scattered brand decisions to one usable system.
We audit how the brand is used today, document the rules that matter and ship the assets — not a PDF that gets ignored.
Audit and gather
Review current logo, color, type and real-world usage across product, web and marketing.
Define the system
Set the rules for logo, color, type, layout, imagery and tone where it adds value.
Build assets and templates
Export logos, tokens, fonts and starter templates the team will actually reuse.
Document and hand off
Package the brandbook and walk the team through applying it consistently.
Start a brandbook
Make your brand consistent without policing every file.
Send us your current brand assets. We will scope the guidelines and confirm timeline and price from $2,500.
Scope a brandbook→Brand guidelines and brandbook design at 99 Francs start from $2,500. The price depends on how many surfaces the system has to cover, whether assets and templates are included and whether logo, color and type already exist or need to be created first.
A brandbook typically includes logo and mark usage rules, the full color palette for screen and print, the typography system and hierarchy, layout and spacing principles, imagery and iconography direction, optional tone of voice, and an asset library with exported logos, color tokens, fonts and starter templates.
A logo is the mark itself. Brand guidelines (a brandbook) are the system around it — how the logo, color, typography, layout and imagery are used together so the brand stays consistent across the website, product, decks, ads and print.
Yes. We can document and systematize an existing identity, or design the logo, color and type first and then package everything into a usable brandbook.
A focused brandbook usually takes about 2 to 4 weeks, depending on how many surfaces it covers and how much of the underlying identity already exists.