Strategy and naming
Positioning, brand strategy, naming and verbal identity — the foundation that the visual system and messaging are built on.
Service · Branding
Branding and brand identity for startups.
99 Francs builds brand identity from strategy and naming to logo, type, guidelines, pitch decks and ad creatives — or any single piece on its own. Full identity from US$4,900.
- Full identity from US$4,900
- Logo from US$1,500
- 3–5 weeks
- No deposit
LogoTypeColourGuidelinesAds
One identity, everywhere it shows up.
The MyPDFDone brand identity by 99 Francs: see the case
150+
shipped projects
$32M+
raised by clients
9,000+
tasks delivered
Direct answer
Branding is the whole system that makes a startup recognizable — strategy, naming, logo, type, color, guidelines and the way the brand shows up everywhere.
The service is useful when a company needs to look ready — for users, investors and hires. We can build the full identity, or design a single piece: a logo, a brandbook, a pitch deck or a set of ad creatives. Each one is scoped on its own and can grow into the complete brand later.
Brand services
Order the full brand, or just the piece you need now.
Each page answers one high-intent question directly — logo, brandbook, pitch deck or ad creatives — with its own scope and starting price.
Full brand identity
Strategy, naming, logo, type, color, guidelines and the applications the brand runs on. About 3 to 5 weeks.
from US$4,900
Get a quoteLogo Design
A distinctive, scalable mark with variations, lockups and a usage kit — as a standalone project from US$1,500.
Design a logofrom US$1,500
Get a quoteBrand Guidelines
A practical brandbook — logo rules, color, type, layout and a ready asset library your team can use. From US$2,500.
Build a brandbookfrom US$2,500
Get a quotePitch Deck Design
Investor-ready decks that win the room — narrative-aware, on-brand and editable. From US$80 per slide.
Design a deckfrom US$80/slide
Get a quoteAd Creatives
On-brand creatives and banners for Google, Facebook and Instagram, sized for every placement. From US$900 per campaign.
Design ad setsfrom US$900/campaign
Get a quoteWhat you get
A brand system that works from the app icon to the investor deck.
Branding is not just a logo. We build the strategy, identity, guidelines and applications so the brand is coherent across product, website, decks and paid channels.
Logo and visual identity
The logo system, color, typography, iconography and the visual language that makes the brand recognizable everywhere.
Guidelines and brandbook
Usage rules, color and type systems, layout, tokens and an asset library so the brand stays consistent as the team grows.
Brand applications
Pitch decks, ad creatives for Google and Meta, social templates, motion and the everyday assets the brand actually runs on.
Related work
Recent brand and identity work.
Selected projects where identity, redesign and website came together into one coherent system.
Brand identity · PDF tools
MyPDFDone · our own brand identity
Our own identity for MyPDFDone, online PDF tools you pay for per file: a checked-document mark that becomes a mascot, paper and ink with one green, Geist and Geist Mono, 27 tool icons in nine colour tones, a voice that says the price, and a 21-sheet brandbook. We also build and run the product, live at mypdfdone.com.
Read the case →
Web design · Identity
Dubai Real Estate · agency
Real estate website redesign for the Dubai market: premium homepage, new visual identity, property catalog and detailed listing pages for high-value property search.
Read the case →Best fit
Use branding when the company needs to look as serious as it is.
You are launching and need a real brand fast
We build a coherent identity — strategy, logo, type, color and guidelines — so the company looks ready from day one, not assembled from templates.
The brand grew by accident and looks inconsistent
We consolidate scattered logos, colors and decks into one system with the rules and assets to keep it consistent.
You only need one piece right now
Start with a standalone logo, brandbook, pitch deck or ad creative set — each is its own scoped service, and each can grow into the full brand.
Marketing and product look like two companies
A shared identity and asset library align the website, product, decks and paid ads under one recognizable brand.
Process
From positioning to a brand system the team can actually run.
The process moves from strategy to identity to a documented system, so the brand is not just designed once but usable every day.
Discovery
Positioning, audience, competitors and where the brand has to perform — from product UI to investor decks and ads.
Strategy and naming
Brand direction, naming and verbal identity, plus the messaging the visual system has to carry.
Identity design
Logo, color, typography, iconography and the core visual language, designed in real context.
System and applications
Guidelines, asset library and the applications you need — pitch deck, ad creatives, social and templates.
No deposit. You pay when you like it.
The scope and the price are fixed before work starts, and you pay once you have seen the brand working in context. The full model is on how we work.
US$0
upfront, on every brand project
One brand project, start to finish
- Fixed price
We agree the scope
What the identity or the piece includes and what it costs, before work starts.
- You pay US$0
We design it
No deposit. The work runs at our own risk.
- Your call
You review it in context
On the website, the deck, the app icon and an ad, with rounds of feedback.
- Invoice
You pay for it
Only once you accept it.
- No lock-in
Grow it later
Add guidelines, a deck or ads when you need them, or run them in the subscription.
Branding FAQ
Branding questions, answered.
Branding covers brand strategy and positioning, naming and verbal identity, logo and visual identity (color, typography, iconography), brand guidelines and a brandbook, and brand applications such as pitch decks, ad creatives, social templates and motion. You can take the full identity or order a single piece on its own.
A full brand identity project at 99 Francs starts from US$4,900, depending on scope, naming, the number of applications and how much strategy is involved. Standalone services have their own starting prices: logo design from US$1,500, brand guidelines from US$2,500, pitch deck design from US$80 per slide, and ad creative sets from US$900 per campaign.
Yes. Each is a separate, scoped service: logo design, brand guidelines, pitch deck design and ad creatives. Each can stand alone or grow into a full brand identity.
A logo is the mark. Branding is the whole system around it — strategy, naming, color, typography, guidelines and how the brand is applied across the website, product, decks and ads. A logo is one part of a brand identity.
Yes. Brand work can run as a fixed-scope project or inside the design subscription, where brand, product and web requests share one flat monthly rate.
A focused brand identity usually takes about 3 to 5 weeks, depending on naming, the number of applications and rounds of feedback. Standalone pieces are faster — a logo in 1 to 2 weeks, a pitch deck in 1 to 2 weeks.
Tell us about the company. Get a fixed brand quote.
We reply within one working day with a fixed price for the identity or the piece you need, or with the two or three questions we need answered first.
“I read every brief myself and reply within one working day.”Alexander, founder
Prefer to talk it through? Book a free intro call
Your quote in three steps
- 1
Leave your email
Or the company, the audience and what needs a brand first.
- 2
Get a fixed price
For the identity or one piece, within one working day.
- 3
Decide, no deposit
Nothing is paid until you have seen it and accepted it.