Strategy and naming
Positioning, brand strategy, naming and verbal identity — the foundation that the visual system and messaging are built on.
Service · Branding
Branding and brand identity for startups.
99 Francs builds brand identity from strategy and naming to logo, type, guidelines, pitch decks and ad creatives — or any single piece on its own. Full identity from $4,900.
150+
shipped projects
$32M+
raised by clients
9,000+
tasks delivered
Direct answer
Branding is the whole system that makes a startup recognizable — strategy, naming, logo, type, color, guidelines and the way the brand shows up everywhere.
The service is useful when a company needs to look ready — for users, investors and hires. We can build the full identity, or design a single piece: a logo, a brandbook, a pitch deck or a set of ad creatives. Each one is scoped on its own and can grow into the complete brand later.
Brand services
Order the full brand, or just the piece you need now.
Each page answers one high-intent question directly — logo, brandbook, pitch deck or ad creatives — with its own scope and starting price.
Logo Design
A distinctive, scalable mark with variations, lockups and a usage kit — as a standalone project from $1,500.
Design a logoBrand Guidelines
A practical brandbook — logo rules, color, type, layout and a ready asset library your team can use. From $2,500.
Build a brandbookPitch Deck Design
Investor-ready decks that win the room — narrative-aware, on-brand and editable. From $80 per slide.
Design a deckAd Creatives
On-brand creatives and banners for Google, Facebook and Instagram, sized for every placement. From $900 per campaign.
Design ad setsWhat you get
A brand system that works from the app icon to the investor deck.
Branding is not just a logo. We build the strategy, identity, guidelines and applications so the brand is coherent across product, website, decks and paid channels.
Logo and visual identity
The logo system, color, typography, iconography and the visual language that makes the brand recognizable everywhere.
Guidelines and brandbook
Usage rules, color and type systems, layout, tokens and an asset library so the brand stays consistent as the team grows.
Brand applications
Pitch decks, ad creatives for Google and Meta, social templates, motion and the everyday assets the brand actually runs on.
Best fit
Use branding when the company needs to look as serious as it is.
You are launching and need a real brand fast
We build a coherent identity — strategy, logo, type, color and guidelines — so the company looks ready from day one, not assembled from templates.
The brand grew by accident and looks inconsistent
We consolidate scattered logos, colors and decks into one system with the rules and assets to keep it consistent.
You only need one piece right now
Start with a standalone logo, brandbook, pitch deck or ad creative set — each is its own scoped service, and each can grow into the full brand.
Marketing and product look like two companies
A shared identity and asset library align the website, product, decks and paid ads under one recognizable brand.
Process
From positioning to a brand system the team can actually run.
The process moves from strategy to identity to a documented system, so the brand is not just designed once but usable every day.
Discovery
Positioning, audience, competitors and where the brand has to perform — from product UI to investor decks and ads.
Strategy and naming
Brand direction, naming and verbal identity, plus the messaging the visual system has to carry.
Identity design
Logo, color, typography, iconography and the core visual language, designed in real context.
System and applications
Guidelines, asset library and the applications you need — pitch deck, ad creatives, social and templates.
Branding covers brand strategy and positioning, naming and verbal identity, logo and visual identity (color, typography, iconography), brand guidelines and a brandbook, and brand applications such as pitch decks, ad creatives, social templates and motion. You can take the full identity or order a single piece on its own.
A full brand identity project at 99 Francs starts from $4,900, depending on scope, naming, the number of applications and how much strategy is involved. Standalone services have their own starting prices: logo design from $1,500, brand guidelines from $2,500, pitch deck design from $80 per slide, and ad creative sets from $900 per campaign.
Yes. Each is a separate, scoped service: logo design, brand guidelines, pitch deck design and ad creatives. Each can stand alone or grow into a full brand identity.
A logo is the mark. Branding is the whole system around it — strategy, naming, color, typography, guidelines and how the brand is applied across the website, product, decks and ads. A logo is one part of a brand identity.
Yes. Brand work can run as a fixed-scope project or inside the design subscription, where brand, product and web requests share one flat monthly rate.
A focused brand identity usually takes about 3 to 5 weeks, depending on naming, the number of applications and rounds of feedback. Standalone pieces are faster — a logo in 1 to 2 weeks, a pitch deck in 1 to 2 weeks.