Design subscription pricing can be confusing because providers use the same words for very different offers. One plan may mean a single designer working through one request at a time. Another may mean graphic design production. Another may include product UX, copy, web build support, and strategy.
For founders, the right question is not only 'how much does a design subscription cost?' The better question is 'what kind of business risk does this plan reduce?' A cheap plan can be perfect for recurring assets and expensive for a product launch if it does not include the judgment you need.
Quick pricing map
| Monthly budget | Typical fit | What to check |
|---|---|---|
| Around $1k-$2k/month | Landing pages, marketing websites, recurring design assets, smaller website improvements, and focused founder support. | Check whether copywriting, Webflow, Framer, CMS setup, and revisions are included or priced separately. |
| Around $3k/month | App design, SaaS UX, MVP design, prototypes, product flows, dashboards, onboarding, and launch work. | Check active request limits, product strategy depth, screen limits, prototype quality, and handoff quality. |
| $5k+/month | Growth-stage product design, design systems, UX audits, competitor monitoring, rapid testing, conversion work, and embedded senior support. | Check whether you are buying senior capacity, faster throughput, research, strategy, or just more production volume. |
What changes as price goes up
Higher pricing should buy more than prettier screens. It should buy better decisions, stronger communication, faster iteration, clearer handoff, and less rework. If the plan costs more but only adds more asset types, it may not be the right upgrade for a startup.
- Seniority: more experienced designers should need less hand-holding and challenge weak briefs earlier.
- Scope: product UX, mobile app flows, web design, copy, and implementation support cost more than static graphics.
- Capacity: two parallel requests or a small team can move launch work faster than a single queue.
- Strategy: research, UX audit, competitor review, pricing page thinking, and product positioning add value beyond output.
- Build awareness: design that can ship saves money in development and reduces handoff friction.
Why cheap design can become expensive
A low monthly price is valuable when the task is clear. It becomes expensive when the work requires product decisions. If the team designs the wrong onboarding flow, the wrong landing page promise, or the wrong MVP scope, the cost appears later as engineering rework, missed launch dates, weak conversion, and confused users.
Founders should separate production tasks from product-defining tasks. Production tasks can be optimized for price and speed. Product-defining tasks should be optimized for judgment, clarity, and the ability to say no to unnecessary work.
How 99 Francs prices design subscriptions
99 Francs pricing is tied to the stage and type of work. The Landing / Website plan starts at $1,299/month for founders shipping a landing page or marketing site, with a design + code option at $1,799/month. The App / Product plan is $2,900/month for startups designing a product or app with UX and UI work in parallel. The Growth plan is $5,999/month for deeper senior product design, UX audit, design systems, strategy, and ongoing growth support.
The plans are intentionally different because a landing page, a product MVP, and a growth-stage design system do not create the same kind of workload or risk. Read more about choosing the best subscription for an MVP or get in touch to discuss your specific situation.
Questions to ask before choosing a plan
- How many active requests can move at once?
- Who does the work: senior designer, junior designer, marketplace talent, or a managed team?
- Does the plan include copywriting, UX flows, prototyping, research, or only visual design?
- Are Webflow, Framer, React/Next, CMS setup, or developer handoff included?
- What work is explicitly excluded?
- Can the subscription pause or cancel without a long contract?
- Will the provider help prioritize what should be designed first?
Founder rule for pricing
If you are buying recurring assets, compare price per useful output. If you are buying a product launch, compare price per avoided mistake. The best design subscription is the one that reduces the biggest risk in front of the business right now.
Frequently asked questions.
Need this done instead of just read about it?
99 Francs is a subscription-based design studio: one flat monthly rate, unlimited requests, first delivery in 1–2 days. Start with pricing or book a free intro call.
