Direction and references
A short discovery on positioning, audience and competitors, then a visual direction agreed before any mark is drawn.
Service · Logo Design
Logo design for startups that need a real mark, not a template guess.
99 Francs designs distinctive, scalable logos — concepts, variations, lockups and a usage kit delivered by senior designers. Standalone projects start from US$1,500.
150+
shipped projects
$32M+
raised by clients
9,000+
tasks delivered
Direct answer
Logo design is the process of creating a startup's primary mark and its working variations — built to stay legible from a favicon to a billboard.
A logo is not one file. We design the primary mark, the responsive and monochrome variations, the clear-space and minimum-size rules, and the export kit your team and developers actually use. It can be a standalone project or the first step into a full brand identity.
What you get
A logo system, not a single export.
The deliverable is a mark that works everywhere it has to live — app icon, website, deck, ad and print — with the variations and rules to keep it consistent.
Logo concepts
Distinct concept routes — not one safe option and two throwaways — each shown in real context, not on an empty canvas.
Variations and lockups
Primary, horizontal, stacked, icon-only and monochrome versions, plus responsive marks for small sizes and favicons.
Usage and export kit
Clear-space, minimum size, do-and-don't rules and exported SVG, PNG and PDF files ready for web, app and print.
Best fit
Use a standalone logo project when you need a strong mark before the full brand.
You are launching and need a mark fast
A focused logo project gives you a usable, consistent mark in days — without committing to a full identity system yet.
The current logo does not scale
We rebuild the mark so it stays legible as an app icon, a favicon, a watermark and a billboard — not just on the homepage.
You want the mark to lead into a brand later
The logo is designed so it can grow into full brand identity, type, color and guidelines without being redrawn.
You need clean, developer-ready files
You get organized, correctly-formatted SVG and PNG exports with usage rules, not a single flattened JPG.
Process
From brief to a delivered, documented logo.
We agree the direction before drawing, then converge on one route and ship the full file set with rules.
Brief and direction
Positioning, audience, references and the visual direction agreed up front.
Concepts
Distinct concept routes shown in real context, with a clear recommendation.
Refine the chosen route
Tighten the mark, spacing, optics and the full set of variations.
Deliver files and rules
Export the kit, write the usage rules and hand off web, app and print formats.
Logo design FAQ
Logo design questions, answered.
Logo design at 99 Francs starts from US$1,500 for a standalone project that includes direction, concepts, variations, lockups and a usage and export kit. Final price depends on the number of concept routes, the level of brand strategy involved and whether the project continues into full brand identity.
A logo project includes a short discovery, agreed visual direction, distinct concept routes, the chosen mark refined, the full set of variations (primary, horizontal, stacked, icon-only, monochrome, responsive), usage rules and exported SVG, PNG and PDF files for web, app and print.
A focused standalone logo project usually takes about 1 to 2 weeks. Adding deeper strategy, naming or a full brand identity system extends the timeline.
Yes. You receive the organized source and export files and full ownership of the final logo, including vector SVG, PNG and PDF formats ready for web, app and print.
Yes. We design the mark so it can extend into full brand identity, typography, color and guidelines without being redrawn. Many clients start with the logo, then continue into a brandbook.
Start a logo project
Get a mark that holds up everywhere your startup shows up.
Tell us about the product and the positioning. We will scope the logo project and confirm timeline and price from US$1,500.
Get a logo quote