Riyadh · In progressMasan
Real estate developer · Riyadh
A website for Masan, a real estate developer building residences in Riyadh, Saudi Arabia. Work in progress, so there is no case study yet.
No case study yetIn progress
Industries · Property developers
Websites for property developers that sell a development before it's built.
Every development needs its own website, live before the first ad runs: the place, the homes, floor plans and availability, and an enquiry path that never drops a lead. We design and build them in Webflow or WordPress for developers from Auckland to Riyadh.
- Webflow · WordPress
- Landing page from US$1,500
- No deposit
2 weeks
4 Madeira Place
Live in two weeks, on a fixed deadline.
4 weeks
The Pacifica Penthouse
Live in four weeks, on a fixed deadline.
12
Client countries
We work remotely, from Auckland to Riyadh.
US$0
Paid upfront
No deposit, on any project.
Direct answer
99 Francs designs and builds websites for property developments: launch sites, campaign landings and developer brand sites.
Each development gets a site of its own, planned backwards from the launch date: location and lifestyle, homes with floor plans and availability the sales team edits in the CMS, and an enquiry form tested end to end. Shipped work includes 4 Madeira Place (live in two weeks), The Pacifica Penthouse (four weeks) and the Vines Estate campaign, where every home sold. A landing page starts from US$1,500 and is paid once, when it is done; there is never a deposit.
Who this page is for
A developer sells one place at a time. An agency sells listings all year.
Property developers · this page
- One website per development, or a brand site with a page per project
- Sells a place that is not built yet: renders, location, floor plans
- Works to a launch date — ads, agents and open homes are booked
- Availability changes every week until the last home sells
Real estate agencies and listing platforms
Listing catalogues, property search and filters, agent pages and lead generation between launches. That work — like the Dubai Real Estate agency redesign, with a property catalogue and detailed listing pages — is on our real estate page.
Real estate web design
Developments we've shipped
Launch sites and a campaign for real developments.
4 Madeira Place, The Pacifica Penthouse and the Vines Estate campaign were delivered with Glasshouse Digital, an Auckland digital agency.
Auckland · Webflow4 Madeira Place
Live in 2 weeks
Townhouse development in Grafton: the development story, location, floor-by-floor layout and a path to the agents. Listings, availability and pricing stay editable in the Webflow CMS.
Read the case
Auckland · WebflowThe Pacifica Penthouse
Live in 4 weeks
A single-level penthouse on the 54th floor of an Auckland CBD tower: the views, the materials and a private enquiry path.
Read the case
Auckland · WordPressVines Estate
Every home sold
A deadline campaign — buy a home, win the purchase price back — shipped inside the developer's existing WordPress and Divi site and updated as homes sold.
Read the case
Riyadh · In progressWhat a project site needs
Eight things a development website has to get right.
Register interest and enquiries
Forms tested end to end, with spam protection and email authentication, so every enquiry reaches the sales team. We have found live property sites silently losing every lead.
Floor plans and availability
Homes, prices and availability live in CMS fields, so the sales team marks a home as sold in minutes, without a developer or a rebuild.
Renders, galleries and film
An off-plan site sells with renders and photography. Large imagery and restrained motion that stay fast on phones, where most buyers first see the development.
Location and lifestyle
The neighbourhood, the views and the amenities, so buyers feel the place before it exists — the work photos of a finished home would normally do.
Launch and deadline campaigns
Release pages, deadline offers and countdowns for a launch, like the Vines Estate campaign, which carried the offer and every enquiry.
More than one language
A second language for buyers abroad, on its own translated pages and URLs — as we set up in English and Chinese for Z Performance on Webflow Localization.
Edits by the marketing team
Listings, galleries and enquiry details stay editable in the CMS after launch, as on 4 Madeira Place and The Pacifica Penthouse.
Speed and analytics
Fast pages on phones and analytics on enquiries from the first day, so the launch spend can be measured against real leads.
Site structure
One site per project, or one brand with project pages.
Which one fits depends on how many developments you sell at once and whether the company brand or each project carries the sale.
A website per development
Its own domain, design and enquiry flow, built around one launch. 4 Madeira Place and The Pacifica Penthouse were separate sites with separate deadlines; the next one starts faster because the decisions from the first are already made.
A developer brand site with project pages
One site for the company — track record, developments, team and contact — with a page or CMS collection per development and one enquiry flow. A new project is added in the CMS instead of being rebuilt.
A campaign page inside the site you have
No rebuild needed. The Vines Estate campaign shipped inside the developer's existing WordPress and Divi site as one sealed module, and can be removed when the promotion ends without touching anything else.
Process and timeline
Planned backwards from the launch date.
From brief to launch in five steps
- Free
Scope around the launch
A short call about the development, the launch date and the channels. Scope and price are fixed before any work starts.
- You approve
Design the place
An editorial design that sells location, architecture and lifestyle. You approve the direction before the build starts.
- Webflow · WordPress
Build and connect
Webflow or WordPress, with homes in the CMS, galleries, floor plans, analytics and an enquiry flow tested end to end.
- Paid when done
Launch before the first ads
QA on real phones, then launch. A landing page or developer website is paid now, once, when it is done.
- US$30 / hour
Keep it current
Optional support rounds as homes sell and the campaign changes.
How long it takes from our own projects
- About a weekA campaign landing page
- 2 weeks4 Madeira Place, live
- 4 weeksThe Pacifica Penthouse, live
- 3–6 weeksMost development websites, depending on the number of homes, galleries and integrations
Renders, photography and copy are separate budget lines; the budget guide covers how to keep them from delaying the launch.
Pricing
A fixed price before we start. Never a deposit.
Campaign or launch landing page
from
US$1,500
One page for a release or a deadline offer: the place, the homes and an enquiry form that reaches the sales team.
Paid once, when it is done
Developer website
from
US$3,000
A 5–10 page site for the company: track record, developments, team and contact, editable in the CMS.
Paid once, when it is done
Project website with listings
typically
US$4,500–8,500
Homes, floor plans, availability, galleries and a second language where buyers need it. Fixed after a call.
Fixed-price phases, each paid after you see it working
No deposit.
Nothing is invoiced before it exists. You pay after you have seen the result working, and either side can stop between phases, keeping everything produced so far.
US$0
paid upfront, on every project
Building in New Zealand? The Auckland property developer page lists local prices for property sites, and our property website budget guide breaks a launch down phase by phase. The full payment model is on how we work.
The agency partner
Built with Glasshouse Digital in Auckland.
Glasshouse Digital, an Auckland digital agency, is our partner on all three Auckland developments above. We designed and built the websites; on Vines Estate, Glasshouse ran the campaign and its digital strategy.
We also redesigned Glasshouse's own website — that project is what Nathan Morton talks about in the video.
Video · Glasshouse Digital1:09
Nathan Morton
Content & Project Manager at Glasshouse Digital
Property developer FAQ
Questions developers ask before a launch site.
The place and the homes: location, architecture and lifestyle, floor plans, availability and prices where you publish them, renders or photography, and an enquiry or register-interest form that reliably reaches the sales team. Most launches also need a CMS the marketing team edits, fast pages on phones and analytics on enquiries.
A developer sells one development at a time, often before it is built, to a launch date, and the site's job ends when the last home sells. An agency sells many listings all year, so its site is a catalogue with search, filters and agent pages. This page covers developers; agency and listing work is on our real estate web design page.
Usually yes for a launch: its own domain, design and enquiry flow, built around one release date. A developer with several projects can also run one brand site with a page per development, so a new project is added in the CMS. For a short promotion, a campaign page can sit inside the site you already have, as Vines Estate did inside WordPress and Divi.
Both work. Webflow suits a new launch site the marketing team will edit, with hosting, security and updates handled for you. WordPress makes sense when the developer already runs on it; we shipped the Vines Estate campaign inside an existing WordPress site. Our WordPress vs Webflow guide for property developers compares the two in detail.
A campaign or launch landing page starts from US$1,500 and a developer website from US$3,000; both are paid once, when they are done. A full project site with listings, availability and more than one language typically costs US$4,500–8,500, fixed after a call, and runs in fixed-price phases. There is never a deposit. For New Zealand, our property website budget guide breaks a launch down phase by phase.
4 Madeira Place went live in two weeks and The Pacifica Penthouse in four. Most development websites take three to six weeks depending on the number of homes, galleries and integrations; a campaign landing page takes about a week.
Yes. Homes, prices, availability and enquiry details are CMS fields the team edits directly, without a developer and without rebuilding pages.
Yes. A second language gets its own translated pages and URLs, so buyers abroad can read about the development in their language. We set up English and Chinese versions of a live Webflow site for Z Performance, an Auckland clinic, on Webflow Localization.
Yes. The studio works remotely with clients in 12 countries. Current property work includes Masan, a real estate developer in Riyadh, Saudi Arabia, whose website is in progress. Developers in New Zealand have their own page with local prices and Auckland casework.
No. A landing page or a developer website is paid once, when it is done. A larger project site is split into phases with a fixed scope and price, and each phase is paid after you have seen it working. Either side can stop between phases, and you keep everything produced so far.
Before you brief us · guides and answers
- Buyer guides · 8 min readWordPress vs Webflow for Property Development Websites in New Zealand (2026)
- Buyer guides · 10 min readProperty Development Website Cost in New Zealand (2026): What to Budget for a Launch
- AnswerDo you have to pay a web agency upfront?
- AnswerWebflow or WordPress for a business website in 2026?
Tell us about the development. Get a fixed quote.
Send the launch date, the number of homes and what you already have — renders, plans, a brand. A fixed price comes back before any work starts, and nothing is paid upfront.
“I read every brief myself and reply within one working day.”Alexander, founder