The site had to sell a place, not just list a property
The page presents location, lifestyle and architecture so buyers feel the home and its Auckland setting before they ever call.
Case study · Real estate website
4 Madeira Place: a property website built to sell architectural townhouses in Auckland.
99 Francs designed and developed the marketing website for 4 Madeira Place — a collection of architecturally designed townhouses in Grafton, Auckland, New Zealand. Custom web design, a Webflow build and GSAP motion, delivered on a tight deadline in collaboration with Glasshouse Digital.
Client4 Madeira Place
IndustryReal estate
ServicesWeb design, Web development
FocusProperty website, Webflow build, GSAP motion, Auckland NZ
Direct answer
A real estate marketing website that presents the development, its location and each floor — and guides buyers toward an enquiry.
The project combined custom web design, a responsive Webflow build and GSAP-driven motion for the 4 Madeira Place townhouse development in Auckland, New Zealand. Built in collaboration with Glasshouse Digital and delivered on deadline.
Product context
The website had to feel premium while making the development easy to explore.
Large imagery, calm typography and motion present the location, architecture and floor plans, with the enquiry path always within reach.
Challenge
Present a premium development and convert serious buyers.
4 Madeira Place needed a marketing website that communicates the location, architecture and lifestyle of an Auckland townhouse development, supports an enquiry flow, performs well on every device and stays editable for the marketing team after launch.
Premium restraint built trust
An editorial layout, generous whitespace and real photography keep attention on the development rather than on decoration.
The marketing team needed to stay in control
A Webflow CMS lets the team update listings, availability and pricing without rebuilding the website.
Property UX
Buyers can read the location, layout and lifestyle at a glance.
The structure leads with what matters to a buyer — Auckland setting, floor-by-floor layout and finishes — while keeping the page calm enough for a confident decision. It follows the same approach we use across our real estate work.
Process
From property brief to a responsive Webflow site with GSAP motion.
The project ran on an agile track and the same structure we use for web development: clarify the offer, design the narrative, build a responsive editable site and finish with motion — delivered on deadline with Glasshouse Digital.
Brief and content structure
Working with Glasshouse Digital, we clarified the development story, location advantages, floor-by-floor layout and the path to an enquiry.
Design the property narrative
A premium, editorial visual system with large imagery and a clear hierarchy that moves prospective buyers toward contacting the agents.
Build a responsive Webflow site
We developed a fast, responsive Webflow website with an editable CMS the marketing team can manage after launch.
Add GSAP motion and polish
Scroll-driven GSAP animation guides attention through the development and each floor without slowing the page — shipped on deadline.
Outcome
A premium property website, built fast and easy to keep current.
The final website presents 4 Madeira Place with an editorial interface, smooth GSAP motion and a clear path to enquiry — shipped on a fixed deadline through an agile process.
2 weeks
from brief to launch
Design, Webflow development and GSAP motion delivered on a fixed deadline through an agile process — on time, as planned.
3
disciplines, one team
Custom web design, responsive Webflow development and GSAP animation handled end to end in a single delivery track.
100%
editable in Webflow
The marketing team can keep listings, availability and pricing current in the Webflow CMS without a rebuild.
Motion and build
GSAP animation guides attention without slowing the page.
Scroll-driven motion reveals the development and each floor, while the responsive Webflow build keeps the site fast and discoverable for buyers searching in Auckland and across New Zealand.
Collaboration
Designed, built in Webflow and animated with GSAP — delivered on deadline in collaboration with Glasshouse Digital.
In collaboration with Glasshouse Digital · Auckland, New Zealand
Web design and development
Planning a property or development website for the New Zealand market?
Real estate · Property marketing · Webflow · GSAP · Auckland, New Zealand
Case study FAQ
Questions about the 4 Madeira Place website project.
99 Francs designed and developed the marketing website for 4 Madeira Place, an architectural townhouse development in Grafton, Auckland, New Zealand — custom web design, a Webflow build and GSAP motion, delivered in collaboration with Glasshouse Digital.
The goal was to present the development, its Auckland location advantages and each floor clearly, and to guide prospective buyers toward an enquiry with the agents.
The project included web design, Webflow web development, GSAP animation and a responsive, editable build for a real estate client.
Yes. 99 Francs designs and develops property and real estate websites — including Webflow builds with GSAP animation — for clients in New Zealand and worldwide.