The site had to sell a lifestyle, not just a floor plan
The page presents the panoramic Auckland outlook, the materials and the scale of the residence so buyers feel the home long before they enquire.
Case study · Luxury real estate website
The Pacifica Penthouse: a luxury property website built to sell New Zealand's tallest residence in Auckland.
99 Francs designed and developed the marketing website for The Pacifica Penthouse — New Zealand's tallest residential apartment, on the 54th floor of a landmark tower in Auckland CBD. Custom web design, a Webflow build and GSAP motion, delivered on a tight deadline in collaboration with Glasshouse Digital.
ClientThe Pacifica
IndustryReal estate
ServicesWeb design, Web development
FocusLuxury penthouse listing, Webflow build, GSAP motion, Auckland NZ
Direct answer
A luxury real estate website that presents the residence, its panoramic Auckland setting and single-level layout — and guides high-end buyers toward an enquiry.
The project combined custom web design, a responsive Webflow build and GSAP-driven motion for The Pacifica Penthouse in Auckland, New Zealand. Built in collaboration with Glasshouse Digital and delivered on deadline.
Product context
The website had to feel as premium as the residence while making it easy to explore.
Full-bleed imagery, calm typography and motion present the panoramic views, materials and single-level layout, with the enquiry path always within reach.
Challenge
Present a landmark residence and convert serious buyers.
The Pacifica Penthouse needed a marketing website that communicates the location, architecture and lifestyle of an Auckland landmark residence, supports a private enquiry flow, performs well on every device and stays editable for the marketing team after launch.
Premium restraint matched the price point
An editorial layout, generous whitespace and real photography keep attention on the residence and its views rather than on decoration.
The marketing team needed to stay in control
A Webflow CMS lets the team update the listing, gallery and enquiry details without rebuilding the website.
Property UX
Buyers can read the location, layout and lifestyle at a glance.
The structure leads with what matters to a buyer — the Auckland setting, the single-level layout and the finishes — while keeping the page calm enough for a confident decision. It follows the same approach we use across our real estate work.
Process
From property brief to a responsive Webflow site with GSAP motion.
The project ran on an agile track and the same structure we use for web development: clarify the offer, design the narrative, build a responsive editable site and finish with motion — delivered on deadline with Glasshouse Digital.
Brief and content structure
Working with Glasshouse Digital, we clarified the penthouse story, its Auckland CBD location, the single-level layout and the path to a private enquiry.
Design the residence narrative
A premium, editorial visual system with full-bleed imagery and a calm hierarchy that lets the views, materials and scale of the residence carry the page.
Build a responsive Webflow site
We developed a fast, responsive Webflow website with an editable CMS the marketing team can manage after launch.
Add GSAP motion and polish
Scroll-driven GSAP animation reveals the residence, its panoramic outlook and amenities without slowing the page — shipped on deadline.
Outcome
A premium property website, built fast and easy to keep current.
The final website presents The Pacifica Penthouse with an editorial interface, smooth GSAP motion and a clear path to enquiry — shipped on a fixed deadline through an agile process.
4 weeks
from brief to launch
Design, Webflow development and GSAP motion delivered on a fixed deadline through an agile process — on time, as planned.
3
disciplines, one team
Custom web design, responsive Webflow development and GSAP animation handled end to end in a single delivery track.
100%
editable in Webflow
The marketing team can keep the listing, gallery and enquiry details current in the Webflow CMS without a rebuild.
Motion and build
GSAP animation guides attention without slowing the page.
Scroll-driven motion reveals the residence, its panoramic outlook and amenities, while the responsive Webflow build keeps the site fast and discoverable for buyers searching in Auckland and across New Zealand.
Collaboration
Designed, built in Webflow and animated with GSAP — delivered on deadline in collaboration with Glasshouse Digital.
In collaboration with Glasshouse Digital · Auckland, New Zealand
Web design and development
Planning a property or development website for the New Zealand market?
Real estate · Property marketing · Webflow · GSAP · Auckland, New Zealand
Case study FAQ
Questions about The Pacifica Penthouse website project.
99 Francs designed and developed the marketing website for The Pacifica Penthouse — New Zealand's tallest residential apartment, on the 54th floor of a landmark tower in Auckland CBD — with custom web design, a Webflow build and GSAP motion, delivered in collaboration with Glasshouse Digital.
The goal was to present the residence, its panoramic Auckland location and single-level layout clearly, and to guide high-end buyers toward a private enquiry.
The project included web design, Webflow web development, GSAP animation and a responsive, editable build for a real estate client.
Yes. 99 Francs designs and develops property and real estate websites — including Webflow builds with GSAP animation — for clients in New Zealand and worldwide.