Screenshot set
App Store and Google Play screenshot layouts with clear feature hierarchy, device frames, captions and export-ready structure.
Service · App Store Visuals
App Store visuals that make the product easier to choose.
99 Francs designs App Store screenshots, Google Play graphics, icon directions, preview frames and launch visuals that explain the app fast.
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Secondself
Mobile app
Digsdy
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shipped projects
$32M+
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Direct answer
99 Francs designs App Store visuals for mobile apps that need better first impressions.
This service covers screenshot sets, icon direction, preview graphics, launch visuals and visual systems that help users understand the app before they install it.
Deliverables
What the listing visual package can include.
The scope can focus on a first launch, redesign, seasonal update, localization-ready system or testable creative direction for app acquisition.
Icon direction
Icon concepts, refinement, contrast checks and store-grid considerations so the app is easier to recognize.
Preview graphics
Opening frames, feature graphics, app preview direction and visual assets for launch, paid traffic or product updates.
Creative system
Reusable styles, caption rules, localization assumptions and asset handoff for future screenshots and experiments.
Best fit
Use this when the app is good but the store listing does not sell it.
The product value is not obvious in the first screenshots
We turn features into a short visual story that users can understand while scanning the listing.
The app looks weaker than competitors
We redesign the visual system so the listing feels more premium, clearer and more trustworthy.
Paid acquisition is starting
We create store visuals that can support campaign traffic, launch traffic and iteration after early performance data.
The listing needs consistent updates
We build a reusable screenshot and caption system so new features can be added without redesigning from zero.
Process
Turn app features into a store-ready visual story.
The process starts with the listing decision path: what users need to understand before they choose to install.
Audit the listing and competitors
We review current screenshots, icon, category norms, competitor framing and the feature order users see first.
Define the visual story
We choose the key messages, screenshot sequence, caption logic, device framing and visual direction.
Design the assets
We create polished screenshot layouts, icon direction, preview frames and supporting launch graphics.
Prepare exports
We package files, size assumptions, reusable components and notes for App Store Connect, Google Play or future iterations.
Related work
Relevant work includes mobile apps, icons and app-like product surfaces.
App Store visuals need the same clarity as mobile product design: strong hierarchy, polished UI and fast comprehension.
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App Store Visuals FAQ
Make the listing easier to understand before the install.
App Store visuals include screenshots, app icon direction, preview frames, feature graphics and listing assets that help users understand and choose the app.
Yes. 99 Francs can design screenshot systems for Apple App Store and Google Play, including device framing, captions and export-ready layouts.
Yes. The scope can include icon direction or icon refinement. A full brand identity or complete icon system can be scoped separately when needed.
Yes. App Store visuals are especially useful before launch, paid acquisition, product relaunches and major feature updates.