What happens after the MVP launches?

What the launch leaves you with

Analytics, feedback capture, QA notes and a next-sprint backlog are part of the MVP, not an add-on. The point of the first release is a learning loop: what users do, what they say, and what to build next.

Three ways to continue

• Another phase. The next piece of the backlog becomes a new fixed-price phase, scoped and priced before it starts and paid when it works.
• A design subscription. For ongoing product iteration and launch support, the design subscription is a flat monthly rate from $1,299, which you can pause or cancel.
• Stop. Either side can stop between phases, and you keep the designs, code and content produced so far.

What to look at first

The one behaviour the MVP was built to test: the core action it was scoped around. If users reach it, the backlog says what to add next. If they do not, the evidence usually points at the offer or the flow rather than at missing features, and the next phase fixes that before anything is added.

Why this is cheaper than building everything first

A tightly scoped MVP deliberately leaves out multi-role admin systems, complex permissions and the rest of the full roadmap. Each of those is added in a later phase only when launch evidence asks for it. How the phases and payment work is in can you build an MVP at a fixed price.