What is fixed and what is not
The fixed part is the phase. Before it starts we agree exactly what it delivers and what it costs, and neither changes mid-phase. What we do not do is quote one lump sum for the whole build up front: the total scales with how many phases the MVP actually needs.
The first phase is chosen around what you already have:
- With a clear vision and real user research, it can go straight to wireframes and user flows.
- Without that groundwork, it often starts with a Business Model Canvas, a Kano model and research into user pains.
- If the goal is to raise money, it may be a waitlist landing page or the first slides of a pitch deck.
Fixed price or time and materials
| What to compare | Fixed price | Time and materials |
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| How it works | Price and scope are agreed before the phase begins. | You pay for the actual senior time the phase takes. |
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| Revisions | Unlimited: we iterate until you approve, at no extra cost. | Kept minimal by design; you pay only for what is needed. |
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| The trade-off | A risk buffer is built into the price. | No buffer, so it is often cheaper when revisions are few. |
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What a tightly scoped MVP holds
A 2-3 week MVP usually includes one core user flow, a launch page, product UI, a focused frontend or app surface, analytics and a feedback loop. It usually leaves out multi-role admin systems, complex permission models, heavy custom backend logic and advanced compliance workflows. In most cases the result is design plus working code, such as the lead-capture landing page for The Pacifica Penthouse in Webflow, or a native iOS app like My Chess Rating.
If the phase is not right
If you are still not satisfied once revisions are exhausted, you owe nothing for that phase. Either side can stop between phases, and you keep the materials produced so far. If a full MVP is more than you need, we say so and often suggest a smaller first phase. The full process is in how we build MVPs with no upfront payment.