1
focused landing page
The final page presents the school, its advantages and trial lesson sign-up flow without making visitors search for the next action.
Case study · Landing page design
ELCora landing page design for online English lessons and trial sign-ups.
99 Francs created a stylish, user-friendly and conversion-focused landing page for ELCora, an online English school serving the Ukrainian local market with personalized Zoom lessons. A year later we moved the same design off Webflow onto Next.js and Payload CMS, cutting what the school pays to keep it online.
ClientELCora (formerly ELC School)
IndustryEducation
ServicesWeb design, web development
FocusLanding page, trial lesson sign-up, platform migration
Stack todayNext.js 16, Payload CMS 3, Postgres
Live since2025 on Webflow, 2026 on our own stack
Product context
The landing page needed to feel modern while making the trial lesson path obvious.
The design keeps the school's value, course details and sign-up actions easy to find, with motion used to support engagement rather than distract from it.
Direct answer
This landing page design helped ELCora present its online school clearly and guide visitors toward a trial lesson.
The project combined custom web design, a conversion-oriented page structure, sign-up forms, animations, responsive Webflow development, SEO optimization and an editable setup for the school team.
Outcome
A modern school landing page built for clarity, conversion and easy updates.
The final website presents ELCora with a minimalist interface, intuitive navigation and strategically placed calls to action for trial lesson sign-ups.
2
core delivery tracks
The project covered both the custom landing page design and a responsive Webflow implementation.
100%
editable platform
The ELCora team received a flexible site they can manage and keep relevant over time.
Challenge
The page had to reflect the school's values and convert interested learners.
ELCora needed a custom landing page based on client requirements, with a user-friendly structure, sign-up forms, animations, responsive performance and an editing workflow the team could manage after launch.
The page had to sell a trial lesson quickly
Visitors needed to understand the school, teaching format and next step without reading a long brochure.
Minimal design supported trust
A stylish, restrained visual system keeps attention on the offer, benefits and sign-up path.
The build had to remain manageable
The client needed a modern site surface that the ELCora team could update after launch without rebuilding the page.
Landing UX
Visitors can understand the offer and move toward sign-up faster.
The information architecture highlights the courses, advantages and trial lesson path while keeping the page simple enough for quick decision-making.
Process
From education offer to responsive landing page — and off Webflow a year later.
The process followed the same structure we use for web design services: clarify the offer, design the conversion flow, build responsive pages and prepare content editing for the client team. Step five came a year after launch, when the school asked us to lower what the site costs to run.
Shape the landing page offer
We clarified how the page should explain online English lessons, the personalized approach and the path to a trial lesson.
Design the conversion structure
The page structure prioritizes the school's key advantages, intuitive navigation, sign-up forms and clear calls to action.
Add motion and responsiveness
We used animations to support engagement and prepared a fast responsive layout for desktop and mobile visitors.
Build an editable Webflow site
The final implementation lets the ELCora team update content more easily while keeping the website polished and consistent.
Move the site off Webflow a year later
We rebuilt the same design on Next.js and Payload CMS, moved the content into collections the client owns and retired the Webflow subscription without changing how the site looks.
Responsive build
The website was optimized for fast loading, mobile use and search indexing.
The final site supports any device, keeps the main content accessible and includes SEO optimization so the school can be discovered more easily.
Website system
Clean visual sections support course discovery and confidence.
The visual direction uses a minimalist structure and focused content blocks so the school can explain methods, benefits and trial access without unnecessary noise.
Client context
The client received a modern landing page that effectively showcases the school and gives the team a flexible platform for content updates.
Victoria Semikina · CEO ELCora
Client testimonial
Victoria Semikina shares the ELCora website experience.
The testimonial gives extra context on the landing page collaboration, delivery process and the result from the client side. It was recorded while the site was still on Webflow, before the migration.
Phase two · 2026 · Webflow to Next.js
A year later the same site moved off Webflow — for a quarter of the running cost.
The website was doing its job; the subscription behind it was the problem. ELCora asked what it would take to keep the site exactly as it is and stop paying platform rent for it. We rebuilt it on Next.js 16, Payload CMS 3 and Postgres, moved it to our own hosting and switched the domain over — the visitor sees the same site.
$5
monthly running cost
A $20/month Webflow subscription became a $5/month hosting bill on our own server — the same site for a quarter of the price.
0
design changes
The brief was that the design does not change. Layout, type, spacing and animations were ported as they were, so the client never had to relearn her own site.
7
collections she controls
Pages, pricing plans, teachers, reviews, FAQ, media and incoming leads all live in a Payload admin panel she logs into herself.
Prices, teachers and copy became hers to edit
Every editable string resolves from the CMS and falls back to the shipped copy when a field is empty, so an edit is safe and an unfinished one is invisible.
Search signals were carried over, not rewritten
URLs, titles, meta descriptions and structured data moved with the site. Metadata is CMS-editable with the original strings as the floor, so nothing the page ranked on could be lost by accident.
Nothing is left on someone else's plan
Assets, fonts and background images were pulled off the Webflow CDN into the repository before the subscription was cancelled, so the site has no dependency left on a platform we no longer pay for.
Web design services
Need a landing page that turns education value into a clear sign-up path?
Landing pages · Webflow · Forms · Responsive design · Conversion UX
Explore web design→Case study FAQ
Questions about the ELCora website and its migration off Webflow.
99 Francs designed and built a landing page for ELCora, an online English school for the Ukrainian market.
The goal was to create a stylish, user-friendly and high-converting landing page that explains the school's value and motivates visitors to sign up for a trial lesson.
The project included web design, Webflow development, responsive layout, animations, sign-up forms, SEO optimization and editable content setup. See the related web design services.
Yes. 99 Francs can design education landing pages, structure conversion flows, build responsive websites and prepare editable content systems for school teams.
After a year on Webflow the school wanted to lower the cost of simply keeping the website online. We rebuilt the same design on Next.js and Payload CMS and moved it to our own hosting, which took the running cost from $20 a month to $5 a month without changing how the site looks.
No. The brief was that the design does not change, so the layout, typography, animations and URLs were preserved. Titles, meta descriptions and structured data moved with the site, and the Webflow CDN assets were brought into the project before the subscription was cancelled. The same approach is described on the Webflow to Next.js migration page.
Prices and plans, teacher profiles, reviews, FAQ entries, page copy, images and page metadata are all editable in a Payload admin panel. Incoming enquiries are stored in the same admin and forwarded to Telegram.