HQ Paphos, Cyprus · worldwide
An Auckland immigration and family formation practice needed new pages, a new section, four articles published and one funnel retired — on a bespoke WordPress theme with no page builder, where every change is a template change.
New practice pages, a biography and an achievements carousel on Family Formation, four articles published and linked to the services they explain, a restructured menu, a retired enquiry funnel removed everywhere it appeared, and a mobile pass across the site. No page builder, no new plugins, no second visual system bolted onto the first.
The firm had work the site did not describe: a service for other immigration advisors, a mediation offering, a family formation practice with real precedent behind it, and a set of articles sitting unpublished. It also had a booking funnel it no longer wanted. All of it had to land on a bespoke theme, without the site starting to look like two sites.
A hand-built theme with no page builder is often treated as a reason to replatform. It is not. It just means new pages are built the way the rest of the site was built, and the result is indistinguishable from what was already there.
Every new library on a WordPress site is another thing to update, another render path to test on mobile, another way for two sliders to disagree about how arrows look. Reusing what the theme ships avoids all three at once.
Pages get retired all the time; the links to them rarely do. That is how a site ends up with menu items that 404 and buttons that lead nowhere. Removal was scoped and checked like any other change.
Stewart’s Achievements sits directly above the firm’s Google Reviews. Two carousels on one page would have argued about arrows, spacing and how they behave on a phone — so it is not a second carousel. It is the one the theme already loads, given new cards.
Each card carries an outbound link — the Law Commission surrogacy review, RNZ, Newstalk ZB — so a claim about precedent can be checked by the person reading it rather than taken on trust.
For Advisors speaks to an audience the site could not previously address — licensed advisers bringing a difficult file to a specialist. A Why Choose Us subpage went in under Your Team, and a Mediation page was built and handed over for the firm to publish alongside that service. Each one uses the hero, tab strip and card blocks the theme already renders, so none of them reads as an addition.
ECART legal reports, adoption, surrogacy and sperm donor agreements — the four questions this practice actually gets asked. The value is in the wiring: every practice-area card now links to its article, so someone weighing up a surrogacy arrangement can read the long answer without leaving the site, and the article has a service page to send them back to.
There was no documentation and no handover — only a live site, a list of things the firm wanted, and a theme that had to keep working afterwards.
The site runs a bespoke theme with no page builder, so a new page is a template change rather than a drag and drop. The first pass was an inventory of what the theme already renders — heroes, practice-area tabs, sliders, cards — so new work could be assembled from it.
Stewart's Achievements needed to scroll like the reviews block right below it. Instead of adding a carousel library, it reuses the slider the theme already loads, so the two blocks share arrows, rhythm and mobile behaviour by construction.
Four family formation articles went onto the News page and were linked from the matching practice-area cards, so a visitor reading about surrogacy has somewhere to go and the article has a page to send them back to.
Retiring Book an Assessment meant more than deleting a page: the menu entry, the buttons pointing at it and every stray reference had to go too, then the site had to be walked again to confirm nothing still pointed at a page that no longer exists.
Two audiences the site could not previously speak to, four articles doing work, and one funnel that no longer collects enquiries nobody answers.
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The new achievements section is the carousel the theme already ran for its Google Reviews. It arrived with the site's arrows, spacing and mobile behaviour built in — and nothing new to keep updated.
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ECART legal reports, adoption, surrogacy and sperm donor agreements. Each one is reachable from the practice area that sells the work, so the page and the article support each other instead of sitting apart.
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Book an Assessment was retired: the page deleted, the menu entry removed, and every remaining link to it cleared. A funnel nobody is working is worse than no funnel, because it still collects intent.
A heading that wraps badly at 390px is not a detail on a site where most enquiries arrive from a phone.
Cards that lose their padding at tablet width, fixed in the theme rather than patched per page.
Three rules doing the same job, tidied instead of a fourth being layered on top of them.
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Yes, and that is the usual case for WordPress support work. Where there is no page builder, a new page is built from the theme’s own templates and components, so it inherits the site’s typography, spacing and mobile behaviour instead of introducing a second visual system. For Dalley Sundar that produced a For Advisors page, a Why Choose Us subpage under Your Team, and a Mediation page the firm can publish when it is ready to launch that service.
Yes. This site was already live on a theme built by someone else, with no handover documentation — the situation most website support requests arrive in. Work is quoted in hours against a scope you approve before anything starts, and invoiced once it is done.