HQ Paphos, Cyprus · worldwide
Dawsongroup TCS hires and sells refrigerated containers, cold rooms and generators across New Zealand, from an office in Pukekohe, Auckland. We designed and built its New Zealand homepage in Elementor, inside the WordPress multisite the company already runs, as the contractor for Glasshouse Digital.
Designed and built for Dawsongroup TCS New Zealand at a fixed price, before the deadline. One hero message instead of a four-slide carousel, product and container-size cards with specs and an Enquire Now on each, a quote form in the middle of the page, a New Zealand customer quote and one consistent satisfaction figure. Only the NZ homepage changed; the other country sites in the multisite were left as they were.
The New Zealand homepage was the front door for local buyers of cold storage, but it read like a page for somewhere else: a carousel repeating one headline, products without specs, UK case studies and a single form at the very bottom. It had to be rebuilt without touching the rest of the network.
The earlier version is from the June 2026 archive of the page in the Wayback Machine. Only its text was archived, not its styles, so the comparison is in words rather than screenshots.
A four-slide carousel. Every slide repeated the same H1 — “New Zealand's Commercial Cold Storage Specialists” — with a different small line, and each offered only a “Get in touch” button.
One clear message: “Cold storage that keeps your business moving”, under the eyebrow “Based in New Zealand, globally backed”. Two calls to action — Enquire Now and Explore our range — and a 96% customer-satisfaction card on the hero photo.
Polar°Store, Super°Box, Temp°Box and Gensets got one line each and a “Learn More” link. No specs, no sizes, no way to enquire about a specific product.
“The right unit for the job”: four product cards with temperature ranges and sizes as chips and an Enquire Now on each. Then “Choose your container size”: 10ft, 20ft and 40ft Polar°Store cards with internal volume and power, the 20ft marked Most popular.
The only enquiry form sat near the bottom of the page.
A “Get a free no obligation quote” form mid-page, promising a reply within 24 hours, and a full contact block with address, phones, “Response within one business day” and a second form.
The case studies on the New Zealand homepage were all from the UK — James Abbey & Sons, Cranfield University, Aquascot, Lossie Seafoods, XPO Logistics / Iceland and a pharmaceutical company. Nothing local.
“The impact of TCS”: a quote from a New Zealand customer, Ice Tech, about a supermarket refurbishment.
Satisfaction stats were animated counters that started at “0%”, and the page stated both “96% overall satisfaction” and “94% overall satisfaction”.
One consistent 96% satisfaction ring, with the four criteria behind it.
“Here's how we do it” — three generic steps.
“Five steps. No guesswork.” — the process from understanding your requirements to ongoing support.
A single testimonial, from Azis Global Investments.
A benefits strip — delivered nationwide, 24/7 breakdown support, short or long-term hire, free maintenance for hired containers, on-site consultation — and “Industries we serve”, listing New Zealand industries.
The old page gave each product a single line and a Learn More link. Now each one is a card with the facts a buyer compares first — temperature range, sizes, hire or buy — as chips, and its own Enquire Now button. The product data comes from the client; the cards are how we laid it out.
The 10ft, 20ft and 40ft Polar°Store containers each get a card with internal volume and power, the 20ft marked Most popular, and an Enquire Now on every card. Straight after them comes a free, no obligation quote form with a reply promised within 24 hours — before, the only form was near the bottom of the page.
We designed and built the page structure. Read in order, it answers a buyer’s questions in the order they come up: what is it, what do you have, what size, how much, how does it work, who else uses it, how do I reach you.
One message, two calls to action — Enquire Now and Explore our range — and the 96% satisfaction card.
Delivered nationwide · 24/7 breakdown support · Short or long-term hire · Free maintenance for hired containers · On-site consultation.
Polar°Store, Super°Box, Temp°Store and Gensets, each with its temperature ranges or sizes as chips and its own Enquire Now.
10ft, 20ft and 40ft Polar°Store cards with internal volume and power; Most popular on the 20ft.
A free, no obligation quote request in the middle of the page, with a reply within 24 hours.
What happens after you get in touch, step by step.
A New Zealand customer quote next to one consistent 96% satisfaction ring and its four criteria.
Address, phones, response within one business day, and the form again.
The New Zealand industries the units serve — agriculture and horticulture, seafood and meat processing, food and beverage and more.
What happened after launch is in the agency’s own words below — it is their report from the client, not our analytics.
1
Fixed
Early
“The client has already gotten more leads in the last week than the month prior, and has expressed his thanks for our work on this project.”
Glasshouse Digital, a New Zealand agency, brought us in and ran the communication with Dawsongroup TCS; we designed and built the page. It is the same way we worked on the Vines Estate campaign page.
How much a website costs in New Zealand in 2026: website design prices in NZD for landing pages, business websites, e-commerce and custom builds, plus yearly running costs, platform fees and build times.
Is one page of your WordPress site doing the heavy lifting?
Tell us which page and what it needs to do. We redesign and rebuild it inside the site you already run — Elementor, Divi or a custom theme — without touching the rest.
Yes. This project is exactly that: one country’s homepage, designed and built in Elementor inside a live multisite, with the rest of the network left as it was. It is the kind of work we take on through WordPress support and web design.
Yes. Dawsongroup TCS was delivered as the design and development contractor for Glasshouse Digital, the same arrangement as the Vines Estate campaign landing page. Glasshouse Digital ran the communication with the client.
