One country, one page
Dawsongroup TCS runs one WordPress multisite for many countries behind a Select location switcher. The brief was the New Zealand homepage only — the other country sites stayed exactly as they were.
Case study · Homepage redesign
Dawsongroup TCS: a New Zealand homepage that asks for the enquiry.
Dawsongroup TCS hires and sells refrigerated containers, cold rooms and generators across New Zealand, from an office in Pukekohe, Auckland. We designed and built its New Zealand homepage in Elementor, inside the WordPress multisite the company already runs, as the contractor for Glasshouse Digital.
ClientDawsongroup TCS
IndustryCold storage hire and sale
ServicesWeb design, Web development
PlatformWordPress multisite, Elementor
AgencyGlasshouse Digital
PricingFixed price
Direct answer
One country’s homepage, redesigned and rebuilt in Elementor inside a live WordPress multisite.
Designed and built for Dawsongroup TCS New Zealand at a fixed price, before the deadline. One hero message instead of a four-slide carousel, product and container-size cards with specs and an Enquire Now on each, a quote form in the middle of the page, a New Zealand customer quote and one consistent satisfaction figure. Only the NZ homepage changed; the other country sites in the multisite were left as they were.
Challenge
One country’s homepage, inside a site shared by many.
The New Zealand homepage was the front door for local buyers of cold storage, but it read like a page for somewhere else: a carousel repeating one headline, products without specs, UK case studies and a single form at the very bottom. It had to be rebuilt without touching the rest of the network.
Inside the site they already run
No new platform and no separate microsite. The page is designed and built in Elementor inside the existing multisite, next to the other country sites.
A fixed price and a deadline
The job was quoted at a fixed price. We stayed fully within it and delivered quickly, before the deadline.
Before → After
What the page said before, and what it says now.
The earlier version is from the June 2026 archive of the page in the Wayback Machine. Only its text was archived, not its styles, so the comparison is in words rather than screenshots.
Part of the pageBefore · June 2026After · live page
Hero
Before
A four-slide carousel. Every slide repeated the same H1 — “New Zealand's Commercial Cold Storage Specialists” — with a different small line, and each offered only a “Get in touch” button.
After
One clear message: “Cold storage that keeps your business moving”, under the eyebrow “Based in New Zealand, globally backed”. Two calls to action — Enquire Now and Explore our range — and a 96% customer-satisfaction card on the hero photo.
Products
Before
Polar°Store, Super°Box, Temp°Box and Gensets got one line each and a “Learn More” link. No specs, no sizes, no way to enquire about a specific product.
After
“The right unit for the job”: four product cards with temperature ranges and sizes as chips and an Enquire Now on each. Then “Choose your container size”: 10ft, 20ft and 40ft Polar°Store cards with internal volume and power, the 20ft marked Most popular.
Enquiry
Before
The only enquiry form sat near the bottom of the page.
After
A “Get a free no obligation quote” form mid-page, promising a reply within 24 hours, and a full contact block with address, phones, “Response within one business day” and a second form.
Proof
Before
The case studies on the New Zealand homepage were all from the UK — James Abbey & Sons, Cranfield University, Aquascot, Lossie Seafoods, XPO Logistics / Iceland and a pharmaceutical company. Nothing local.
After
“The impact of TCS”: a quote from a New Zealand customer, Ice Tech, about a supermarket refurbishment.
Numbers
Before
Satisfaction stats were animated counters that started at “0%”, and the page stated both “96% overall satisfaction” and “94% overall satisfaction”.
After
One consistent 96% satisfaction ring, with the four criteria behind it.
Process
Before
“Here's how we do it” — three generic steps.
After
“Five steps. No guesswork.” — the process from understanding your requirements to ongoing support.
Relevance
Before
A single testimonial, from Azis Global Investments.
After
A benefits strip — delivered nationwide, 24/7 breakdown support, short or long-term hire, free maintenance for hired containers, on-site consultation — and “Industries we serve”, listing New Zealand industries.
The range
Every product can be enquired about where it is shown.
The old page gave each product a single line and a Learn More link. Now each one is a card with the facts a buyer compares first — temperature range, sizes, hire or buy — as chips, and its own Enquire Now button. The product data comes from the client; the cards are how we laid it out.
Sizes and the quote form
Pick a size, then ask for a price — on the same screen.
The 10ft, 20ft and 40ft Polar°Store containers each get a card with internal volume and power, the 20ft marked Most popular, and an Enquire Now on every card. Straight after them comes a free, no obligation quote form with a reply promised within 24 hours — before, the only form was near the bottom of the page.
Page structure
Nine sections, top to bottom.
We designed and built the page structure. Read in order, it answers a buyer’s questions in the order they come up: what is it, what do you have, what size, how much, how does it work, who else uses it, how do I reach you.
Hero
One message, two calls to action — Enquire Now and Explore our range — and the 96% satisfaction card.
Benefits strip
Delivered nationwide · 24/7 breakdown support · Short or long-term hire · Free maintenance for hired containers · On-site consultation.
Product range
Polar°Store, Super°Box, Temp°Store and Gensets, each with its temperature ranges or sizes as chips and its own Enquire Now.
Container sizes
10ft, 20ft and 40ft Polar°Store cards with internal volume and power; Most popular on the 20ft.
Quote form
A free, no obligation quote request in the middle of the page, with a reply within 24 hours.
Five steps
What happens after you get in touch, step by step.
Impact
A New Zealand customer quote next to one consistent 96% satisfaction ring and its four criteria.
Contact
Address, phones, response within one business day, and the form again.
Industries
The New Zealand industries the units serve — agriculture and horticulture, seafood and meat processing, food and beverage and more.
Outcome
Delivered on budget and ahead of the deadline.
What happened after launch is in the agency’s own words below — it is their report from the client, not our analytics.
1
homepage, one country
Only the New Zealand homepage was redesigned. The other country sites in the multisite were not touched.
Fixed
price, and we stayed within it
The project was quoted at a fixed price and delivered fully within it.
Early
delivered before the deadline
We delivered quickly, before the deadline.
“The client has already gotten more leads in the last week than the month prior, and has expressed his thanks for our work on this project.”
Auckland, New Zealand
The partner behind the project
Glasshouse Digital, a New Zealand agency, brought us in and ran the communication with Dawsongroup TCS; we designed and built the page. It is the same way we worked on the Vines Estate campaign page.
Guides
Further reading
Buyer guides11 min read
How Much Does Website Design & Development Cost in New Zealand? (2026 Guide)
Website design and development costs in New Zealand for 2026: real NZD ranges for landing pages, business websites, e-commerce and custom builds, plus yearly running costs, platform fees and build times.
WordPress · Elementor
Is one page of your WordPress site doing the heavy lifting?
Tell us which page and what it needs to do. We redesign and rebuild it inside the site you already run — Elementor, Divi or a custom theme — without touching the rest.
WordPress multisite · Elementor · Homepage redesign · New Zealand
Case study FAQ
Questions about the Dawsongroup TCS homepage.
99 Francs designed and built the New Zealand homepage of Dawsongroup TCS (dawsongrouptcs.com/nz), a company that hires and sells refrigerated containers, cold rooms and generators. The page was built in Elementor inside the client's existing WordPress multisite. We worked as the design and development contractor for Glasshouse Digital, a New Zealand agency, which ran the communication with the client.
No. The site is a WordPress multisite with a Select location switcher and separate country sites, including the UK, the US and Ireland. We redesigned and rebuilt only the New Zealand homepage; the other country sites were not touched.
The old page opened with a four-slide carousel repeating the same headline, showed each product as a single line with a Learn More link, used UK case studies, showed two different satisfaction figures (96% and 94%) and had its only form near the bottom. The new page has one hero message with two calls to action, product and container-size cards with specs and an Enquire Now on each, a mid-page quote form, a New Zealand customer quote, one consistent 96% figure and a list of the New Zealand industries the units serve.
Yes. This project is exactly that: one country’s homepage, designed and built in Elementor inside a live multisite, with the rest of the network left as it was. It is the kind of work we take on through WordPress support and web design.
At a fixed price. We stayed fully within it and delivered quickly, before the deadline.
Yes. Dawsongroup TCS was delivered as the design and development contractor for Glasshouse Digital, the same arrangement as the Vines Estate campaign landing page. Glasshouse Digital ran the communication with the client.